Social Media Specialist

The primary objective of this role is to manage and enhance the brand’s digital presence across social platforms. The specialist must translate the "cuteness" and "quality" of kids' clothing into a strategic digital narrative that builds trust with parents and drives both foot traffic to retail stores and conversions on the e-commerce site.

Job Duties & Responsibilities 

• Strategic Planning: Developing monthly content pillars that align with the retail calendar (e.g., Back-to-School, Ramadan/Eid collections, Summer holidays).

• Visual Storytelling: Coordinating and executing photo/video shoots. This involves styling kids' outfits and creating "reels" or "TikToks" that highlight fabric softness, durability, and style.

• Community Management: Acting as the "digital concierge" by responding to parents' inquiries regarding sizing, store locations, and stock availability with a warm, helpful tone.

• Trend Monitoring: Identifying viral parenting trends or "mom-hacks" to keep the brand relevant and relatable.

• Influencer Liaison: Managing relationships with "Mommy Influencers" to coordinate product reviews and unboxing videos

Job Specifications 

• Knowledge:

  • Deep understanding of the parenting demographic (buyer personas).

  • Knowledge of retail cycles and fashion seasonality.

• Technical Skills:

  • Advanced mobile photography and video editing (CapCut, Lightroom).

  • Proficiency in Social Media Management Systems (e.g., Buffer, Hootsuite) and Analytics tools.

• Soft Skills:

  • Empathy: Ability to communicate with parents in a supportive and engaging manner.

  • Agility: Retail is fast-paced; the specialist must be able to pivot content based on stock changes or flash sales.

• Great team of smart people, in a friendly and open culture
• No dumb managers, no stupid tools to use, no rigid working hours
• No waste of time in enterprise processes, real responsibilities and autonomy
• Expand your knowledge of various business industries
• Create content that will help our users on a daily basis
• Real responsibilities and challenges in a fast evolving company